Sunday 30th September 2018


Published: Thursday, May 12th, 2011


UNICEF - Advance Humanity ImageWith Enduro Africa, they’ve clearly tried to pick charities that represent a cross section of the vital funding that’s required for such a country as South Africa.

It’s a sobering thought that any money raised by Enduro Africa is a mere drop in the ocean, but whatever contribution I manage to make, I’m glad the funds will be distributed so widely across the whole charity sector.

Touch Africa and Sentebale are very much grass roots charities; at the sharp end, making a real difference at ground level. With The Nelson Mandela Children’s Fund, it’s about tackling those policies influenced by society in general and the Government. And likewise with UNICEF, the fourth charity choice, which in its own words, acts as a “…driving force that helps build a world where the rights of every child are realized.”

UNICEF is big and powerful and such an influential body that Governments and peoples have to listen when it speaks. In that way I see it very much as a real protector of children, one that is organised to play on the world stage and understands that sometimes charity is all about influencing layers of Government and state bodies first, before any of the real work can begin.

It works actively in nearly 200 countries and its on-the-ground initiatives are too numerous to list here. Suffice to say that when kids have UNICEF on their side, they have a very powerful ally indeed.

And I am delighted that UNICEF are in the list of four charities that receive support from sponsorship raised for Enduro Africa.


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